Coming up with a theme or premise behind a wellness lounge brand

The Why? Why are people using this service and what do they hope to achieve?

The answer: Longevity, health, weight loss, aesthetics, healing, energy, rejuvenation, to look younger, replenish, renew, to think clearly and to feel great.

I call the brand theme- Celestial.

1.) positioned in or relating to the sky, or outer space as observed in astronomy.

2) supremely good.

3) cosmic beings of immense power whose size and scope defy human perception.

Whether we’re trying to stop aging, trying to heal faster, or trying to look flawless, we have ideals or perceptions of a “hyper us,” such as we would depict a deity or celestial being (in their divine appearance and abilities).

The stars whether it is a casual gaze to the night sky, images from nasa, full moons, or some of the most profound astro occasions such as eclipses, the feeling grounds an individual to the vast array of the world in perspective to self.

Eclipses are harbingers of positive change. Whether customers are using red light therapy, ultraslim, or IV treatments they are bringing a positive change to their mind and body. Treatments and packages that are administered at Renew You have the ability to create a healthy weight in an individual, clear their mind, brighten their skin, rejuvenate their hydration and vitamins, ultimately renewing this person to a pristine state.

The brand name “Renew You.”

I chose “Renew” after reading through competitor research testimonies. They can’t believe how well they look or feel after treatments “I can’t believe this is me.” The treatments inspire them to care more about what they do and put in their bodies. The treatments are fast tracks to results and feelings. Whenever they find themselves feeling tired or cloudy, or needing a pickup, or once they’re hooked on stalling effects of aging and deterioration, they lock into a regiment of renewing a service and themselves.

The mood and style of the imagery and interior-

I chose a darker theme color scheme as a show of elegance in reference to the celestial concept and lux wellness persona. I believe if we match the elegance feel factor with competitive pricing (as is TruFusion’s strategy) the place will be very popular. From research pricing is a bit all over the board with many giving off feels of an urgent care rather than wellness lounge (spa).

The imagery showcases solar eclipses, the full moon, the milky way and andromeda galaxy, paired with scenes mainly from Iceland. Iceland is the land of ice and fire. A region thought to be the home of the gods by norse mythology. Ice and fire (volcanism) are two of the staples for the creation and altering of land masses and waterways.

The interior should bolster dark moody tones paired with eclipse glows and lighting. Dark colored slate or textured surfaces with distinguished angles and naturalistic materials. The feeling can come off as “elegant modern/futuristic.